Saturday, May 17, 2008
"Test cricket will hurt IPL" Modi
Feddup with all the talk about how his baby was going to kill Test cricket, Lalit Modi, Commissioner, Dictator and Cheerleader of the IPL launched an inventive broadside against the traditionalist by declaring that 'their' cricket was the one threatening the future of his baby.
Pretending to be not quite sure how this was so, one of his plants in the press box - one of the many granted access by him to ask him questions that make him look good - chirped, "We agree with you, Sir, Lord and Master ... and we know exactly what you mean, but could you please tell the rest what you mean?"
"Oh, it's quite simple," said Modi. "Test cricket is the real thing and the only thing that truly tests a player's temperament,technique and the other 'T' I can't quite recall right now. The more people are fed the longest version of the game, the less they will appreciate the IPL."
"But people don't watch Test cricket, Sir, Lord and Master," squeaked another one of his minions. Looking pleased as punch with this, Modi said, "And we must make sure it stays that way. The less Test cricket they watch, the less they will know what they are missing. It's like what Coca Cola and Pepsi are looking to do ... replace the goodness of natural water with the manufactured crappiness of sugared chemicals.
If you make water easily available and affordable, nobody will want the toxic crap dished out by cola companies. But intoxication is addictive. My cricket is the cola of the cricket world."
Stunned by the marketing genius of Lalit Modi, we trooped out of the press conference meekly sipping the free bottle of Pepsi we were given instead of the glass of water we asked for. Sure, Test cricket will hurt the IPL. But only if it can stop Pepsi. And we all know how slim the chances of that happening are.